About BRIO
A design toy loved by children and recognized by the Swedish Royal Family, BRIO.
Founded in 1884 in Sweden, BRIO is a heritage toy brand that has inspired childrenโs imagination and creativity for over a century. What began in a small town in southern Sweden has grown into a globally beloved brand, still renowned for its durable and finely crafted wooden toys enjoyed by families around the world.
A Swedish Heritage Brand Connecting Imagination and Joy BRIO
As imaginative as children are, thatโs how joyful play can be โ a tradition of play passed down through generations.
BRIOโs core value goes beyond simple play. It is about creating joyful experiences that nurture creative thinking, sensory development, and skill-building. Its iconic wooden railway sets and expandable play systems are thoughtfully designed to empower children to build, explore, and bring their own worlds to life.
Crafted from FSC-certified wood and safe, high-quality materials, BRIO products deliver both durability and safety. With timeless design and lasting quality, they are recognized as sustainable toys that can be enjoyed across generations.
Today, BRIO stands as a globally beloved brand, dedicated to providing children with a playground of limitless imagination.
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Quality Recognized by the Swedish Royal CourtSince 1995, BRIO has been an officially appointed supplier to the Swedish Royal Court. You can find the royal warrant of Carl XVI Gustaf printed on BRIO product packaging โ a symbol of trusted quality and heritage.
Play Without LimitsBRIO creates open-ended toys with no fixed rules or manuals. There is no single โrightโ way to play, allowing children to explore freely, expand their imagination, and develop creativity in their own unique way.
Meet BRIOโs Signature Products
Wooden Railway & Themed Play Sets
The most iconic and best-known product line from BRIO.
Children can freely combine wooden tracks and train cars to design their own railway layouts. From starter train sets to large, fully expandable systems, BRIO offers a wide range of configurations that grow along with a childโs imagination.
The modular system allows different sets and themed expansions to connect seamlessly, encouraging open-ended play and endless creativity.
BRIO Builder Series
Beyond trains, BRIO also offers construction-based toys that allow children to build their own structures.
The unique BRIO Builder system encourages kids to assemble models using wooden and plastic components with real tool-like pieces. Through hands-on building, children naturally develop creativity, logical thinking, and problem-solving skills, while enjoying the freedom to design and rebuild again and again.
